Tuesday, August 30, 2016

Volvo's New Commercial - What is going on?

Volvo: Wedding – Extended Commercial
June 21, 2016 7:21 pm
“Wedding” is a new commercial from Volvo USA. The advert celebrates Father’s Day, but it is very confusing. A few days ago Volvo unveiled three short spots (“Twin Engine Plug-in Hybrid”, “Flowers with 2 Passengers”, and “A Place To Collect Your Thoughts”) and in the end published the extended video of Wedding commercial.
The ad promotes 2016 Volvo XC90 with the tagline “Our Idea of Luxury”.
The father staying in the back is played by Ron Jack Foley.
The songs are Every Time the Sun Comes Up – Sharon Van Etten and Lil Fighters – Emily’s song.
Because it is so provoking, the Volvo commercial obviously gets people talking about it. And those endless discussions creates engagement. And people engagement should be good for Volvo as for any company.
What is the explanation of Volvo Wedding commercial? Some people think that they were coming from a Funeral, others think that is a gay wedding. The camera from the spot, a Hasselblad H Series medium format DSLR, creates even more fuss… All agree that it is a very confusing situation.
One of the best explanations is made by Tibirius Toll on youtube: “Guy with the beard is the father. His wife and the bride’s mother is driving the car. The young guy in the back is his son and Groomsman. Guy with the Camera (Tony) is son’s friend and fellow Groomsman. The car scene is after the wedding. Father is melancholic as most fathers are after the wedding, and is sitting in the backseat because he was drinking. Wife plays melancholy music on the cool stereo.”




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